Parfam 2012 billed as the region’s first focused showcase for the perfumes industry, will take advantage of its affinity towards perfumes that has been at the centre of the Arabian Culture since records began.

With the Arabian Peninsula holding the first record of perfume use, it’s the ideal location to show the world thousands of years of experience in the trade …..from the small cottage industry to mixing the finest ingredients that give us the global industry we have today.

The region ranks among the highest in the world in the consumption of perfumes, and through Parfam 2012 Expo Centre Sharjah is offering companies and manufacturers in this field an excellent opportunity to gain easy access to a high potential retail market.